What we do
We deliver creative, digital services that inspire growth.
Investment
Funding your next chapter
Building enduring businesses through disciplined investment, strategic partnerships and long-term thinking.
Investing in businesses with long-term potential
Dr Joanne Goh is the Founder and Executive Chair of a private investment office, deploying capital into established businesses with strong operating fundamentals and long-term value creation potential. Her approach to investing is shaped by the same principles that have defined her career in medicine and business; discipline, precision, evidence-based decision making and a long-term perspective. As an investor and operator, she brings practical expertise in building and growing businesses, developed through founding and leading a specialist healthcare enterprise.
She has led due diligence across fund manager evaluations and direct business acquisitions, and brings hands-on operating experience to the companies in her portfolio – combining commercial rigour with a strategic approach to capital allocation. The investment office maintains a flexible sector mandate, prioritising businesses with strong leadership, resilient fundamentals and sustainable long-term growth potential over any single industry focus.
While healthcare remains a natural area of expertise, investment opportunities are considered across a broad range of industries where experienced management, operational excellence and innovation create enduring value. The emphasis is on partnering with high-quality businesses that demonstrate sound fundamentals, thoughtful execution and the potential for sustainable long-term growth.
Long-term Investment Philosophy
Focused on building enduring value through disciplined investment rather than short-term returns.
Founder Partnerships
Backing ambitious founders and leadership teams with strategic support beyond capital.
Strategic Growth
Working alongside businesses to unlock commercial opportunities, operational improvement and sustainable expansion.
Cross-Industry Investment
Seeking opportunities across technology, manufacturing, healthcare, commercial (B2B) and industrial services, logistics, SAAS, venture capital, e-commerce and media.
Industries and sectors of interest
Medical & Healthcare
Supporting businesses that improve patient outcomes, clinical excellence and the future of healthcare delivery through innovation, technology and specialist expertise.
Health & Wellness
Investing in products, services and brands that empower people to live healthier lives through prevention, education and wellbeing.
Technology
Backing innovative technology businesses solving meaningful problems with scalable solutions, strong leadership and long-term growth potential.
Consumer Brands
Partnering with businesses building trusted brands, exceptional customer experiences and sustainable competitive advantages.
Manufacturing
& Industrial
Supporting manufacturers and industrial businesses driving innovation, operational excellence and sustainable production across diverse sectors.
Professional Services
Investing in service-led businesses built on expertise, strong relationships and the ability to create long-term value for clients.
Media
Exploring opportunities across media, content and communications where strong storytelling, audience growth and commercial strategy create long-term value.
Venture Capital
Partnering with venture capital firms and ambitious founders to accelerate innovation, scale businesses and create lasting value.
Discover
and Define
Plan the
Experience
Design
with Purpose
Launch
with Impact
delivered with care
every client project
building startups
Investment criteria
Every investment is evaluated through a long-term lens, guided by the belief that exceptional businesses are built on strong leadership, disciplined execution and sustainable growth.
Founder Quality
We partner with ambitious founders and leadership teams who demonstrate integrity, resilience and a long-term vision for growth.
Market Opportunity
Businesses should operate within markets that offer meaningful opportunities for innovation, expansion and sustainable demand.
Competitive Advantage
We seek businesses with clear differentiation, defensible positioning and the ability to create lasting value.
Scalable Business Models
Preference is given to businesses capable of sustainable growth through operational excellence.
Financial Discipline
Strong commercial fundamentals, sound governance and disciplined capital management are central to every investment decision.
Innovation & Adaptability
We value businesses willing to embrace innovation, evolve with changing markets and continually improve their offering.
Strategic Alignment
Successful partnerships are built on aligned values, shared ambition and a collaborative approach to long-term success.
Enduring Impact
Beyond financial returns, we look for opportunities capable of creating meaningful value for customers, industries and communities.
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Hanei Private Capital
Hanei Private Capital is the private investment office founded by Dr Joanne Goh, established to invest in and partner with ambitious businesses across a range of industries. The firm supports founders and management teams through strategic capital, commercial insight and long-term collaboration.
Rather than taking a passive investment approach, Hanei works closely with businesses to help unlock sustainable growth, strengthen operations and navigate key stages of their development. Every investment is built on shared values, strong leadership and a commitment to creating enduring value.
While healthcare and life sciences remain areas of deep expertise, Hanei Private Capital actively explores opportunities across technology, consumer brands, media, venture capital and other sectors where innovation, disciplined execution and scalable business models align.
Hanei’s approach extends beyond funding, providing experienced strategic guidance, operational perspective and trusted partnerships that support businesses for the long term.
Start the conversation
Whether you’re a founder seeking strategic investment, exploring partnership opportunities or simply looking to connect, we’d love to hear from you.
