Personalised vision care

Dedicated to advancing ophthalmology through precision surgery, evidence-based care and continual innovation.

Medical

Personalised vision care

Dedicated to advancing ophthalmology through precision surgery, evidence-based care and continual innovation.

Brand Identity Design

We craft entire identity systems that reflect your values, personality, and positioning. Every brand mark, color, and font is chosen to create a lasting impression.

UI/UX Design

We design journeys that enhance your users’ needs, behaviors, and expectations. Every screen, layout, and interaction to deliver seamless engagement.

Website Development

We build scalable platforms that embody your vision, functionality, and growth goals. Every line of code and module is developed to ensure flawless performance.

Strategy & Planning

We create strategic frameworks that align with your mission, market, and objectives. Every insight, roadmap, and action is crafted to drive meaningful impact.

A specialist in cataract, refractive and corneal surgery

Dr Joanne Goh is a Melbourne-based ophthalmologist specialising in cataract, refractive and corneal surgery. With fellowship training at two of the world’s leading eye hospitals and thousands of surgical procedures performed, her practice combines advanced technology, evidence-based medicine and highly personalised care.

Today, she consults and operates through City Eye Surgeons, where she focuses on premium cataract surgery, laser vision correction and complex anterior segment disease.

Advanced intraocular lens technology tailored to each patient’s lifestyle and visual goals.

Helping patients reduce dependence on glasses using the latest refractive technologies.

Specialist management of complex corneal and ocular surface disorders.

Continually adopting new technologies and surgical techniques to improve outcomes.

EYE CONDITIONS

Areas of clinical expertise

01

Cataracts

Clouding of the eye’s natural lens that causes blurred vision, glare and reduced clarity, often restored through advanced cataract surgery.

02

Refractive Errors

Including myopia, hyperopia and astigmatism, these common vision conditions can often be corrected with laser vision correction or lens-based procedures.

03

Vision Correction

Comprehensive assessment of surgical vision correction options including LASIK, PRK, SmartSight, refractive lens exchange and implantable collamer lenses.

04

Presbyopia

An age-related condition affecting near vision, with a range of surgical and lens-based treatments available to reduce dependence on reading glasses.

05

Keratoconus

A progressive corneal condition that causes thinning and distortion of the cornea, requiring specialist diagnosis and tailored treatment. 

06

Pterygium

A growth of tissue across the surface of the eye that can cause irritation, redness and vision changes if left untreated.

07

Dry Eye Disease

A chronic condition affecting tear quality and ocular comfort, managed through advanced diagnostics and modern treatment technologies including IPL therapy.

08

Corneal Disease

Specialist management of disorders affecting the cornea, including infections, scarring, dystrophies and complex ocular surface disease.

01

Discover
and Define

We understand your goals, audience, and project requirements clearly.
02

Plan the
Experience

We craft visual systems that connect with people and purpose.
03

Design
with Purpose

We design every touchpoint with clarity, intention, and impact.
04

Launch
with Impact

We turn creative ideas into functional, meaningful brand solutions.
A proven laser vision correction procedure that reshapes the cornea to correct short-sightedness, long-sightedness and astigmatism.
200 +
Commitment to
every client project
95 %
Months of marketing
building startups
140 +

Laser vision correction

Laser vision correction offers a range of advanced procedures designed to reduce or eliminate dependence on glasses and contact lenses. Dr Joanne Goh provides personalised assessments to determine the most appropriate treatment based on your prescription, lifestyle, eye health and long-term goals.

LASIK

A proven laser vision correction procedure that reshapes the cornea to correct short-sightedness, long-sightedness and astigmatism.

SmartSight

The latest minimally invasive laser vision correction technology using advanced lenticule extraction.

PRK

A surface-based laser treatment ideal for patients who may not be suitable for LASIK.

PresbyMAX

An advanced laser procedure designed to improve both near and distance vision.

Now booking new projects
Start your journey with us today
Now booking new projects
Start your journey with us today
Now booking new projects
Start your journey with us today
5/5

New theme is beautifully designed, made easy to customize for our site, it looks and feels a complete, professional style that we do a plan of code.

Tesimonial Author - 1 (1)
David Lemoine
Creative Director
5/5

Now every is spectacularly designed, made very to functional all new, brilliantly it feels and most a complete, professional style that we do a plan of text.

Tesimonial Author - 2
Martin Keller
Design Manager
5/5

New theme is beautifully designed, made easy to customize for our site, it looks and feels a complete, professional style that we do a plan of code.

Tesimonial Author - 3
Laura Bennett
Brand Strategist

Specialist ophthalmic services

Every patient presents with unique clinical needs. Dr Joanne Goh offers a comprehensive range of surgical and non-surgical treatments.

Cataract Surgery

Cataract surgery is one of the most successful procedures performed in modern medicine, restoring vision that has gradually become blurred through the natural ageing of the eye. Dr Joanne Goh specialises in premium cataract surgery, combining meticulous surgical planning with advanced intraocular lens technology to deliver personalised visual outcomes tailored to each patient's lifestyle.

Suitable For

Patients experiencing cloudy vision, glare or reduced visual quality caused by cataracts.

Treatments

Standard and Premium Intraocular Lenses (IOLs)

Refractive Lens Exchange

Refractive Lens Exchange (RLE) replaces the eye's natural lens with an advanced intraocular lens to reduce dependence on glasses while also preventing future cataract development. It is often an excellent option for patients seeking permanent vision correction beyond traditional laser surgery.

Suitable For

Patients with age-related vision changes or those unsuitable for laser vision correction.

Treatments

Premium Multifocal, EDOF and Monovision Lenses

Laser Vision Correction

Laser vision correction reshapes the cornea to improve the way light focuses on the retina, reducing or eliminating dependence on glasses and contact lenses. Every treatment is carefully selected based on the patient's prescription, eye health and long-term visual goals.

Suitable For

Myopia, Hyperopia, Astigmatism and selected Presbyopia patients.

Treatments

LASIK, PRK, SmartSight or PresbyMAX

Implantable Collamer Lens (ICL)

Implantable Collamer Lenses provide an excellent alternative for patients who may not be suitable candidates for laser vision correction. The lens is positioned inside the eye to provide crisp, high-quality vision while preserving the natural cornea.

Suitable For

Moderate to high myopia and selected refractive errors.

Treatments

EVO ICL and personalised refractive planning.

Keratoconus

Keratoconus is a progressive condition that causes the cornea to become thinner and more irregular, affecting vision quality. Early diagnosis and appropriate treatment play an important role in slowing progression and preserving long-term vision.

Suitable For

Patients experiencing irritation, inflammation, cosmetic concerns or vision obstruction.

Treatments

Surgical excision, conjunctival grafting and postoperative management.

Pterygium & Pinguecula Surgery

Pterygium and pinguecula are common ocular surface conditions that can cause irritation, redness, dryness and, in some cases, affect vision. Dr Joanne Goh offers comprehensive assessment and surgical management where appropriate, with treatment tailored to improve both visual function and patient comfort while reducing the likelihood of recurrence.

Suitable For

Patients experiencing irritation, inflammation, cosmetic concerns or vision obstruction.

Treatments

Surgical excision, conjunctival grafting and postoperative management.

Corneal Cross-Linking

Corneal Cross-Linking is an advanced treatment designed to strengthen weakened corneal tissue and slow the progression of keratoconus. By reinforcing the structure of the cornea, the procedure can help preserve vision, reduce the risk of further deterioration and minimise the need for more invasive surgery later in life.

Suitable For

Patients with progressive keratoconus or corneal ectasia.

Treatments

Epithelium-off Cross-Linking and personalised treatment planning.

Corneal Transplants

For patients with advanced corneal disease, scarring or vision loss that cannot be managed through other treatments, corneal transplantation may provide the opportunity to restore sight and improve quality of life. Drawing on advanced fellowship training in corneal surgery, Dr Joanne Goh provides specialist assessment and carefully considered surgical pathways for complex cases.

Suitable For

Advanced corneal disease, scarring, dystrophies or transplant failure.

Treatments

Full thickness and partial thickness corneal transplantation techniques.

Phototherapeutic Keratectomy (PTK)

Phototherapeutic Keratectomy (PTK) uses an excimer laser to precisely remove damaged tissue from the surface of the cornea. The procedure can improve vision, relieve discomfort and promote healthier corneal healing in patients affected by selected corneal conditions, recurrent erosions or superficial scarring.

Suitable For

Patients with recurrent corneal erosions, superficial scars or selected corneal dystrophies.

Treatments

Excimer laser PTK and personalised postoperative care.

YAG Laser Capsulotomy

Following cataract surgery, some patients may develop clouding behind their artificial lens, known as posterior capsule opacification. YAG Laser Capsulotomy is a quick, painless outpatient procedure that restores clear vision by creating an opening in the cloudy capsule, allowing light to pass through the lens once again.

Suitable For

Patients experiencing posterior capsule opacification (secondary cataract).

Treatments

Outpatient YAG laser treatment with same-day visual recovery for most patients.

City Eye Surgeons

City Eye Surgeons is a specialist ophthalmology practice founded on the belief that exceptional vision care should combine world-class clinical expertise with genuinely personalised patient care.

Based in Melbourne, the practice brings together leading ophthalmologists, advanced diagnostic technology and evidence-based treatments to deliver outstanding outcomes across cataract surgery, laser vision correction, corneal disease, glaucoma and comprehensive eye care.

Under the clinical leadership of Dr Joanne Goh, City Eye Surgeons has built a reputation for precision, innovation and excellence. Every patient’s journey is tailored to their individual needs, with treatment recommendations guided by the latest research, advanced surgical techniques and a commitment to achieving the best possible long-term visual outcomes.

Whether helping patients reduce their dependence on glasses, restoring vision through cataract surgery, or managing complex corneal conditions, City Eye Surgeons is committed to delivering specialist care that is both technically exceptional and deeply patient-focused.

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